When it comes to Minor League Baseball, fan entertainment is as much the goal of each organization as having a successful ball club. Part of that entertainment is giving the fans a team they can cheer for and a team name they can proudly wear on their hats and shirts.
Over the past decade, teams have moved locations, changed affiliations or ownership, or undergone a rebranding. As a result, team names have changed and Minor League Baseball is now home to some interesting ball clubs.
In 2012, the Reading Phillies and Baseballtown underwent a rebranding process which resulted in a new team name, new logos, and a new mascot. Now known as the Reading Fightin’ Phils, the organization wanted ultimately distinguish themselves from their parent club, the Philadelphia Phillies, while still acknowledging the affiliation. Affectionately known as the Fightins, the new name pays homage to a long-standing nickname of the Phillies organization.
Aiding in the rebranding of Baseballtown was Brandiose, a California-based company that specializes in helping teams re-imagine their looks including everything from logos to mascots.
The Flying Squirrels left behind their home in Connecticut and the name Connecticut Defenders in 2010 when they relocated to Richmond, VA. The team even switched divisions in the Eastern League, moving from the Northern Division to the Western Division; the same division as the Reading Fightins.
There have been a number of teams in the past few years who have changed names. The Akron Aeros are now the Akron RubberDucks. New for the 2016 season are the Hartford Yard Goats, formerly known as the New Britain Rock Cats.
Along with each club and the men from Brandiose, there is another familiar face connected with each rebranding. Domino Consulting, the consulting company of former Fightins general manager Chuck Domino, has played a part in the renaming of quite a few teams.
Domino was involved in the name selections for Akron, Hartford, Lehigh Valley, and Richmond.
While many of the names seem to be humorous or even a joke, there are more than a few that have true meanings behind them or connections to the cities where they reside.
The Akron Rubber Ducks are paying homage to the long-time nickname “the Rubber City,” which dates back to the days when Akron was a major producer of tires. For the Lehigh Valley, the name IronPigs is a tribute to Bethlehem Steel and the term “pig iron” which was the name for raw iron before it became steel.
In each of these situations, the decision-making process was the result of a fan vote, in which teams offered up a list of names for fans to vote on and in the end, the name with the most votes was chosen.
At the end of the day, the name of a ball club is a small factor in the entertainment of the fans and the success of the club. True fans will wear any name on their chest and if it happens to contain a masked duck face or a squirrel wearing a cape it makes it all the more interesting.